Brand Partnerships

Innovative, Collaborative, Impactful


As a partner you will benefit from being able to trial new creative opportunities, targeting both in-store and online shoppers. Launched in 2020, the Strategic Brand Partnerships programme allows suppliers the opportunity to create high impact brand awareness across the ASDA media portfolio, using exclusive media formats.



Heineken's takeover of the BWS aisle with their striking, illuminated branding created significant standout, ensuring that their brand was front of mind with every shopper in, or passing the aisle.

Showing digital Blinkers

Showing digital Shelf Stripping

Showing digital Hanging Signage


Walkers used a combination of digital media to ensure that their bay got noticed. Digital Blinkers guided shoppers to their position in-aisle, while the digital header created impactful branding at point of sale. Digital Shelf Stripping brought every shelf to life, leaving shoppers in no doubt which brand they should be looking for!

Showing full bay including digital bay header, digital blinkers and digital shelf stripping

Showing digital Blinkers

Showing digital Shelf Stripping


Muller trialed this impactful display featuring a large static header, overlaid with a digital header, ensuring that shoppers were in no doubt where Muller products were placed. Digital Blinkers meant shoppers' attention was drawn as they walked past the end of the aisle.

Showing digital Header

Showing digital Blinkers

Showing Static Header



To find out how you can become involved in Strategic Brand Partnerships please speak to your Cat Ex contact.

Birdseye took over the Frozen aisle with a range of impactful new media, leaving shoppers in no doubt which brand can help them achieve their tasty festive feast!

Showing Freezer Blinkers

Showing Freezer Blinkers + Freezer Stickers

Showing Hanging Signage, Floor Sticker and Freezer Blinkers

Showing Floor Sticker

Showing Cabinet Freezer Sticker

Showing Chest Freezer Sticker