Case Study

Taylors of Harrogate, July 2020

Objective

Consideration: Drive to Aisle Purchase: Drive Conversion

Campaign Period

30/07/20 - 26/08/20

Investment

£20,001 - £50,000

 

What we did

In Store POS - Bubble

Online - Promo Banner

Online - Trolley Banner

 

Online - Leaderboard

 

    Campaign Summary

 

 

 

 

 

 

 

 

 Online Summary

 

 

 

 

 

 

 

 

 

   Analysis

The campaign saw strong uplift, especially instore, with sales up 128% compared to the pre period. The featured product massively outperformed against the category in terms of sales uplift, with category seeing zero increase in sales during the active period.

Sales declined in the post period, possibly due to price but we can see that the sales are up versus the pre period, indicating that the media may have encouraged repeat purchasing after the media had finished.

57% of shoppers who repurchased the product did so within three weeks of the active period.

It’s important not to overlook entrance media as part of a campaign, however, we see that 86% of customers shop Core Grocery in-store. In this instance there is less need to direct customers into aisle because there is already a lot of category participation, but sales could benefit from increased conversion media speaking to customers already in-aisle.

 

Find out more about Bubble advertising

Find out more about Online Navigation media

Find out more about online Trolley Banner advertising