Consideration: Drive to Aisle Purchase: Drive Conversion
30/07/20 - 26/08/20
£20,001 - £50,000
In Store POS - Bubble
Online - Promo Banner
Online - Trolley Banner
Online - Leaderboard
The campaign saw strong uplift, especially instore, with sales up 128% compared to the pre period. The featured product massively outperformed against the category in terms of sales uplift, with category seeing zero increase in sales during the active period.
Sales declined in the post period, possibly due to price but we can see that the sales are up versus the pre period, indicating that the media may have encouraged repeat purchasing after the media had finished.
57% of shoppers who repurchased the product did so within three weeks of the active period.
It’s important not to overlook entrance media as part of a campaign, however, we see that 86% of customers shop Core Grocery in-store. In this instance there is less need to direct customers into aisle because there is already a lot of category participation, but sales could benefit from increased conversion media speaking to customers already in-aisle.