PURCHASE FUNNEL POSITION
Purchase: Drive conversion
Bubbles
REACH
Up to 16 million shoppers per week
COVERAGE
Between 50 and 350 stores
DURATION
3 week blocks
TYPICAL LEAD TIME
5 weeks (implemented on a Thursday)
Bubbles are a high-impact format that allows brand creative, combined with NEW or price in SKU-dense areas of the store (where we couldn't usually fit a Barker), to create physical standout and make your brand pop out from the shelf.
Things to bear in mind:
Maximum of one Bubble per bay
Cannot be placed on the bottom shelf
Half branded, half pricing toolkit
Half pack Shot, half pricing toolkit
Overview
Bubbles are a high-impact format that allows brand creative, combined with NEW or price in SKU-dense areas of the store (where we couldn't usually fit a Barker), to create physical standout and make your brand pop out from the shelf.
Things to bear in mind:
Maximum of one Bubble per bay
Cannot be placed on the bottom shelf
Formats
Half branded, half pricing toolkit
Half pack Shot, half pricing toolkit
Media Objectives
