Bubbles

PURCHASE FUNNEL POSITION
Purchase: Drive conversion
REACH
Up to 16 million shoppers per week
COVERAGE
Between 50 and 350 stores
DURATION
3 week blocks
TYPICAL LEAD TIME
5 weeks (implemented on a Thursday)

Bubbles are a high-impact format that allows brand creative, combined with NEW or price in SKU-dense areas of the store (where we couldn't usually fit a Barker), to create physical standout and make your brand pop out from the shelf.

Things to bear in mind:

Maximum of one Bubble per bay

Cannot be placed on the bottom shelf

Half branded, half pricing toolkit

Half pack Shot, half pricing toolkit

 

Campaign Type

  • Event
  • Promotion
  • NPD
  • Supplier
  • Brand

 

 

Location

  • In-Run
  • Number of Stores

 

 

Objective

  • Sales
  • Category Participation
  • Brand Participation

 

 

Message

  • Value
  • New
  • Brand

 

 

 

Overview

Bubbles are a high-impact format that allows brand creative, combined with NEW or price in SKU-dense areas of the store (where we couldn't usually fit a Barker), to create physical standout and make your brand pop out from the shelf.

Things to bear in mind:

Maximum of one Bubble per bay

Cannot be placed on the bottom shelf

Half branded, half pricing toolkit

Half pack Shot, half pricing toolkit

 

Campaign Type

  • Event
  • Promotion
  • NPD
  • Supplier
  • Brand

 

 

Location

  • In-Run
  • Number of Stores

 

 

Objective

  • Sales
  • Category Participation
  • Brand Participation

 

 

Message

  • Value
  • New
  • Brand