Reach
TBC following testing
Digital Wall
Frequency
Up to 3 stores (TBC)
Media objective
Conversion
Customers can now see brands in a different light with the interactive digital walls situated on prominent gondola ends in store.
Engage shoppers with Retailtainment and merchandising which can incorporate a touch and motion sensor screen to bring your products to life with fun, family-friendly games.
Alternatively, this format can be bought to display static, part-motion or full-motion ad creative plus merchandising.
Initial testing has shown the presence of digital signage drove up to 30% sales uplift.
First gondola end
Multiple creative
Interactive
Triggered advertising
VR
Digital display
Overview
Customers can now see brands in a different light with the interactive digital walls situated on prominent gondola ends in store.
Engage shoppers with Retailtainment and merchandising which can incorporate a touch and motion sensor screen to bring your products to life with fun, family-friendly games.
Alternatively, this format can be bought to display static, part-motion or full-motion ad creative plus merchandising.
Initial testing has shown the presence of digital signage drove up to 30% sales uplift.
Formats
First gondola end
Multiple creative
Interactive
Triggered advertising
VR
Digital display
Objectives
