PURCHASE FUNNEL POSITION
Consideration: Drive shoppers to aisle
Gondola Ends
REACH
Up to 17.1 million shoppers per week
COVERAGE
Up to 370 stores
DURATION
Usually 3 weeks (1 promo period) depending on campaign
TYPICAL LEAD TIME
12 weeks
Gondola Ends are large format, high impact advertising sites in key locations, to encourage impulse purchases and brand awareness.
Single Brand
Category-Led
Cross Category-Led
Overview
Gondola Ends are large format, high impact advertising sites in key locations, to encourage impulse purchases and brand awareness.
Formats
Single Brand
Category-Led
Cross Category-Led
Media Objectives
