Gondola Ends

PURCHASE FUNNEL POSITION
Consideration: Drive shoppers to aisle
REACH
Up to 17.1 million shoppers per week
COVERAGE
Up to 370 stores
DURATION
Usually 3 weeks (1 promo period) depending on campaign
TYPICAL LEAD TIME
12 weeks

Gondola Ends are large format, high impact advertising sites in key locations, to encourage impulse purchases and brand awareness.

Single Brand

Category-Led

Cross Category-Led

 

Campaign Type

  • Event
  • Promotion
  • NPD
  • Supplier
  • Brand

 

 

Location

  • In-Run
  • Feature Space
  • Number of Stores

 

 

Objective

  • Sales
  • Awareness
  • Trial / Appraisal
  • Category Participation
  • Brand Participation

 

 

Message

  • Value
  • New
  • Range
  • Brand
  • Quality

 

 

 

Overview

Gondola Ends are large format, high impact advertising sites in key locations, to encourage impulse purchases and brand awareness.

Single Brand

Category-Led

Cross Category-Led

 

Campaign Type

  • Event
  • Promotion
  • NPD
  • Supplier
  • Brand

 

 

Location

  • In-Run
  • Feature Space
  • Number of Stores

 

 

Objective

  • Sales
  • Awareness
  • Trial / Appraisal
  • Category Participation
  • Brand Participation

 

 

Message

  • Value
  • New
  • Range
  • Brand
  • Quality