PURCHASE FUNNEL POSITION
Purchase: Drive conversion
In-Store Sampling
REACH
Up to 10,300 per store
COVERAGE
240 store in the UK
INTERACTIONS
Up to 300 per store. Typical interaction time 1-2 minutes
TYPICAL LEAD TIME
12 weeks
A unique opportunity to engage with shoppers through human interaction, sampling offers a powerful way to drive trial of your product whilst educating, inspiring and influencing purchase.
Target specific stores based on your objectives, such as category performance, geography, demographics or footfall. Capture valuable feedback directly from shoppers through a bespoke customer attitude survey.
Brand in hand: simple sample, take-home sample
Single product active sell and sampling: hot, cold, demo, active sell
Multi-product active sell and sampling: pairing, category event, meal solution
Active sell and sampling: multi-strand
Overview
A unique opportunity to engage with shoppers through human interaction, sampling offers a powerful way to drive trial of your product whilst educating, inspiring and influencing purchase.
Target specific stores based on your objectives, such as category performance, geography, demographics or footfall. Capture valuable feedback directly from shoppers through a bespoke customer attitude survey.
Formats
Brand in hand: simple sample, take-home sample
Single product active sell and sampling: hot, cold, demo, active sell
Multi-product active sell and sampling: pairing, category event, meal solution
Active sell and sampling: multi-strand
Objectives
