PURCHASE FUNNEL POSITION
Purchase: Drive conversion
In-Store Sampling - Local Suppliers
REACH
Up to 10,300 shoppers per store
COVERAGE
240 stores in the UK. Maximum 25 stores per campaign
INTERACTIONS
Up to 300 per store. Typical interaction time 1-2 minutes
TYPICAL LEAD TIME
12 weeks
A tailored opportunity, exclusive to local or regional brands. Target a smaller group of stores within a specific region to showcase your brand as 'locally produced', driving awareness, trial, education and influencing purchase.
Using our stands and specially themed POS, qualifying brands have the option of booking dedicated sampling colleagues, or working with our team to plan and deliver your activity using your own team.
Active sell
Cold, ambient or hot
Multi-product/pairing
Overview
A tailored opportunity, exclusive to local or regional brands. Target a smaller group of stores within a specific region to showcase your brand as 'locally produced', driving awareness, trial, education and influencing purchase.
Using our stands and specially themed POS, qualifying brands have the option of booking dedicated sampling colleagues, or working with our team to plan and deliver your activity using your own team.
Formats
Active sell
Cold, ambient or hot
Multi-product/pairing
Media Objectives
