PURCHASE FUNNEL POSITION
Purchase: Drive conversion
Online Grocery - Check Out
REACH
CPM based on impressions bought
COVERAGE
Flexible depending on budget and targeting
TYPICAL LEAD TIME
4 weeks
As the shopper is completing their shop, this is the last place to promote and influence basket additions.
Particularly effective for often bought items and impulse products.
Check Out Before You Go (COBYG)
Product Listing Ad (PLA)
Leaderboard
MPU (mobile only)
Overview
As the shopper is completing their shop, this is the last place to promote and influence basket additions.
Particularly effective for often bought items and impulse products.
Formats
Check Out Before You Go (COBYG)
Product Listing Ad (PLA)
Leaderboard
MPU (mobile only)
Media Objectives
