Online Grocery - Check Out

PURCHASE FUNNEL POSITION
Purchase: Drive conversion
REACH
CPM based on impressions bought
COVERAGE
Flexible depending on budget and targeting
TYPICAL LEAD TIME
4 weeks

As the shopper is completing their shop, this is the last place to promote and influence basket additions.

Particularly effective for often bought items and impulse products.

Check Out Before You Go (COBYG)

Product Listing Ad (PLA)

Leaderboard

MPU (mobile only)

 

Campaign Type

  • Promotion
  • NPD
  • Always On

 

 

Location

  • Targeted CPM

 

 

Objective

  • Sales
  • Brand Participation

 

 

Message

  • Value
  • New

 

 

 

Overview

As the shopper is completing their shop, this is the last place to promote and influence basket additions.

Particularly effective for often bought items and impulse products.

Check Out Before You Go (COBYG)

Product Listing Ad (PLA)

Leaderboard

MPU (mobile only)

 

Campaign Type

  • Promotion
  • NPD
  • Always On

 

 

Location

  • Targeted CPM

 

 

Objective

  • Sales
  • Brand Participation

 

 

Message

  • Value
  • New