Online Grocery - Favourites

PURCHASE FUNNEL POSITION
Purchase: Drive conversion
REACH
CPM based on impressions bought
COVERAGE
CPM based on impressions bought
DURATION
Flexible. No minimum or maximum
TYPICAL LEAD TIME
6-8 weeks

The Favourites section collates all the products that a shopper regularly buys, by department, making it quicker and easier for the shopper to complete their shop.

One of the key ways shoppers add to basket.

Leaderboard

Promo Banner

Product Listing Ad (PLA)

 

Campaign Type

  • Promotion
  • NPD
  • Always On
  • Supplier

 

 

Location

  • Targeted CPM

 

 

Objective

  • Sales
  • Brand Participation

 

 

Message

  • Value
  • Range
  • New

 

 

 

Overview

The Favourites section collates all the products that a shopper regularly buys, by department, making it quicker and easier for the shopper to complete their shop.

One of the key ways shoppers add to basket.

Leaderboard

Promo Banner

Product Listing Ad (PLA)

 

Campaign Type

  • Promotion
  • NPD
  • Always On
  • Supplier

 

 

Location

  • Targeted CPM

 

 

Objective

  • Sales
  • Brand Participation

 

 

Message

  • Value
  • Range
  • New