PURCHASE FUNNEL POSITION
Purchase: Drive conversion
Online Grocery - Favourites
REACH
CPM based on impressions bought
COVERAGE
CPM based on impressions bought
DURATION
Flexible. No minimum or maximum
TYPICAL LEAD TIME
6-8 weeks
The Favourites section collates all the products that a shopper regularly buys, by department, making it quicker and easier for the shopper to complete their shop.
One of the key ways shoppers add to basket.
Leaderboard
Promo Banner
Product Listing Ad (PLA)
Overview
The Favourites section collates all the products that a shopper regularly buys, by department, making it quicker and easier for the shopper to complete their shop.
One of the key ways shoppers add to basket.
Formats
Leaderboard
Promo Banner
Product Listing Ad (PLA)
Media Objectives
