PIRCHASE FUNNEL POSITION
Purchase: Drive conversion
Online Grocery - Product Listing Ads (PLAs)
REACH
CPM based on impression bought
COVERAGE
CPM based on impression bought
DURATION
Flexible. No minimum or maximum
TYPICAL LEAD TIME
6 weeks
Product Listing Adverts (PLAs / Inserts) integrate seamlessly into the shopper journey, appearing on relevant product and search pages at point of purchase.
A highly native ad unit featuring pack shot and price delivers high conversion. Adding PLA to your online campaign is likely to boost your conversion rate.
In 2018 PLAs drove up to 80% of retail ad spend in the UK.
Static: Pack-Shot & Price
Overview
Product Listing Adverts (PLAs / Inserts) integrate seamlessly into the shopper journey, appearing on relevant product and search pages at point of purchase.
A highly native ad unit featuring pack shot and price delivers high conversion. Adding PLA to your online campaign is likely to boost your conversion rate.
In 2018 PLAs drove up to 80% of retail ad spend in the UK.
Formats
Static: Pack-Shot & Price
Media Objectives
