Online Grocery - Product Listing Ads (PLAs)

PIRCHASE FUNNEL POSITION
Purchase: Drive conversion
REACH
CPM based on impression bought
COVERAGE
CPM based on impression bought
DURATION
Flexible. No minimum or maximum
TYPICAL LEAD TIME
6 weeks

Product Listing Adverts (PLAs / Inserts) integrate seamlessly into the shopper journey, appearing on relevant product and search pages at point of purchase.

A highly native ad unit featuring pack shot and price delivers high conversion. Adding PLA to your online campaign is likely to boost your conversion rate.

In 2018 PLAs drove up to 80% of retail ad spend in the UK.

Static: Pack-Shot & Price

 

 

 

Campaign Type

  • Promotion
  • NPD
  • Supplier

 

 

Location

  • Target CPM

 

 

Objective

  • Sales
  • Category Participation
  • Brand Participation

 

 

Message

  • Value
  • New

 

 

 

Overview

Product Listing Adverts (PLAs / Inserts) integrate seamlessly into the shopper journey, appearing on relevant product and search pages at point of purchase.

A highly native ad unit featuring pack shot and price delivers high conversion. Adding PLA to your online campaign is likely to boost your conversion rate.

In 2018 PLAs drove up to 80% of retail ad spend in the UK.

Static: Pack-Shot & Price

 

 

 

Campaign Type

  • Promotion
  • NPD
  • Supplier

 

 

Location

  • Target CPM

 

 

Objective

  • Sales
  • Category Participation
  • Brand Participation

 

 

Message

  • Value
  • New