Online Grocery - Special Offers

PURCHASE FUNNEL POSITION
Purchase: Drive conversion
COVERAGE
CPM based on impressions bought
DURATION
Flexible. No minimum or maximum
TYPICAL LEAD TIME
6-8 weeks

Allows shoppers to see all products on special offer, within a chosen category. After they click on Special Offers, navigation through the taxonomy appears as normal.

Shoppers also have the option to display 'Top Offers'. Within this, a Rotate Banner, a Promo Banner and PLA formats are available.

Leaderboard

Promo Banner

Product Listing Ad (PLA)

Special Offers Rotate

MPU (mobile only)

 

Campaign Type

  • Promotion
  • NPD
  • Supplier

 

 

Location

  • Targeted CPM

 

 

Objective

  • Sales
  • Category Participation
  • Brand Participation

 

 

Message

  • Value
  • Quality
  • Range
  • New

 

 

 

Overview

Allows shoppers to see all products on special offer, within a chosen category. After they click on Special Offers, navigation through the taxonomy appears as normal.

Shoppers also have the option to display 'Top Offers'. Within this, a Rotate Banner, a Promo Banner and PLA formats are available.

Leaderboard

Promo Banner

Product Listing Ad (PLA)

Special Offers Rotate

MPU (mobile only)

 

Campaign Type

  • Promotion
  • NPD
  • Supplier

 

 

Location

  • Targeted CPM

 

 

Objective

  • Sales
  • Category Participation
  • Brand Participation

 

 

Message

  • Value
  • Quality
  • Range
  • New