PURCHASE FUNNEL POSITION
Purchase: Drive conversion
Online Grocery - Special Offers
COVERAGE
CPM based on impressions bought
DURATION
Flexible. No minimum or maximum
TYPICAL LEAD TIME
6-8 weeks
Allows shoppers to see all products on special offer, within a chosen category. After they click on Special Offers, navigation through the taxonomy appears as normal.
Shoppers also have the option to display 'Top Offers'. Within this, a Rotate Banner, a Promo Banner and PLA formats are available.
Leaderboard
Promo Banner
Product Listing Ad (PLA)
Special Offers Rotate
MPU (mobile only)
Overview
Allows shoppers to see all products on special offer, within a chosen category. After they click on Special Offers, navigation through the taxonomy appears as normal.
Shoppers also have the option to display 'Top Offers'. Within this, a Rotate Banner, a Promo Banner and PLA formats are available.
Formats
Leaderboard
Promo Banner
Product Listing Ad (PLA)
Special Offers Rotate
MPU (mobile only)
Media Objectives
