PURCHASE FUNNEL POSITION
Purchase: Drive conversion
Shelf Barkers
REACH
Up to 16 million shoppers per week
COVERAGE
Up to 350 stores
TYPICAL LEAD TIME
8 weeks
Create standout from your competitors on the shelf, to influence the customer’s purchasing decision at this pivotal moment in the customer journey.
Price-On Barkers combine a product's branding and key message of value with the purchase funnel objective: drive conversion.
Branded barkers and booklets provide the last opportunity to influence customers at the vital point of purchase, where 76% of all buying decisions are made.
Info Barker
LTTT barker
New/New & Exclusive barker
Lenticular barker 1st angle
Lenticular barker 2nd angle
Poparoma
Recipe Tear-off
Competition Tear-off
Booklet
Overview
Create standout from your competitors on the shelf, to influence the customer’s purchasing decision at this pivotal moment in the customer journey.
Price-On Barkers combine a product's branding and key message of value with the purchase funnel objective: drive conversion.
Branded barkers and booklets provide the last opportunity to influence customers at the vital point of purchase, where 76% of all buying decisions are made.
Formats
Info Barker
LTTT barker
New/New & Exclusive barker
Lenticular barker 1st angle
Lenticular barker 2nd angle
Poparoma
Recipe Tear-off
Competition Tear-off
Booklet
Objectives
