Shelf Booklets

PURCHASE FUNNEL POSITION
Purchase: Drive conversion
REACH
Up to 16 million shoppers per week
COVERAGE
50 - 350 stores
DURATION
3 weeks
TYPICAL LEAD TIME
5 weeks

Branded booklets influence customers at point of purchase and encourage further customer engagement through recipe ideas or competitions.

Booklets offer x50 double sided tear-off pages, replenished weekly.

Recipe

Competition

 

Campaign Type

  • Promotion
  • NPD
  • Always On
  • Supplier

 

 

Location

  • In-Run
  • Number of Stores

 

 

Objective

  • Sales
  • Trial / Appraisal
  • Category Participation
  • Brand Participation

 

 

Message

  • Quality
  • Value
  • Range
  • New
  • Brand
  • Competition
  • Service

 

 

 

Overview

Branded booklets influence customers at point of purchase and encourage further customer engagement through recipe ideas or competitions.

Booklets offer x50 double sided tear-off pages, replenished weekly.

Recipe

Competition

 

Campaign Type

  • Promotion
  • NPD
  • Always On
  • Supplier

 

 

Location

  • In-Run
  • Number of Stores

 

 

Objective

  • Sales
  • Trial / Appraisal
  • Category Participation
  • Brand Participation

 

 

Message

  • Quality
  • Value
  • Range
  • New
  • Brand
  • Competition
  • Service