Side Stack

PURCHASE FUNNEL POSITION
Purchase: Drive conversion
REACH
Up to 17.1 million shoppers per week
COVERAGE
Up to 370 stores
DURATION
Usually 3 weeks (1 promo period) depending on campaign
TYPICAL LEAD TIME
12 weeks

Side Stacks are a similar format to Shippers, but they appear on the side of a Gondola End, and are attached to the shelving, rather than free-standing. They are positioned in areas where footfall and opportunity to see are high.

The sides, shelf edges and header can all be fully branded for maximum impact.

Fully Branded Only: includes side panels, shelf stripping, part-branded header + chosen pricing toolkit

 

 

 

Campaign Type

  • Event
  • Promotion
  • NPD
  • Supplier
  • Brand

 

 

Location

  • In-Run
  • Feature Space
  • Number of Stores

 

 

Objective

  • Sales
  • Awareness
  • Trial / Appraisal
  • Category Participation
  • Brand Participation

 

 

Message

  • Quality
  • Value
  • New
  • Range
  • Brand

 

 

 

Overview

Side Stacks are a similar format to Shippers, but they appear on the side of a Gondola End, and are attached to the shelving, rather than free-standing. They are positioned in areas where footfall and opportunity to see are high.

The sides, shelf edges and header can all be fully branded for maximum impact.

Fully Branded Only: includes side panels, shelf stripping, part-branded header + chosen pricing toolkit

 

 

 

Campaign Type

  • Event
  • Promotion
  • NPD
  • Supplier
  • Brand

 

 

Location

  • In-Run
  • Feature Space
  • Number of Stores

 

 

Objective

  • Sales
  • Awareness
  • Trial / Appraisal
  • Category Participation
  • Brand Participation

 

 

Message

  • Quality
  • Value
  • New
  • Range
  • Brand