PURCHASE FUNNEL POSITION
Purchase: Drive conversion
Side Stack
REACH
Up to 17.1 million shoppers per week
COVERAGE
Up to 370 stores
DURATION
Usually 3 weeks (1 promo period) depending on campaign
TYPICAL LEAD TIME
12 weeks
Side Stacks are a similar format to Shippers, but they appear on the side of a Gondola End, and are attached to the shelving, rather than free-standing. They are positioned in areas where footfall and opportunity to see are high.
The sides, shelf edges and header can all be fully branded for maximum impact.
Fully Branded Only: includes side panels, shelf stripping, part-branded header + chosen pricing toolkit
Overview
Side Stacks are a similar format to Shippers, but they appear on the side of a Gondola End, and are attached to the shelving, rather than free-standing. They are positioned in areas where footfall and opportunity to see are high.
The sides, shelf edges and header can all be fully branded for maximum impact.
Formats
Fully Branded Only: includes side panels, shelf stripping, part-branded header + chosen pricing toolkit
Media Objectives
