ASDA FM

PURCHASE FUNNE POSITION

Consideration: Drive shoppers to aisle

REACH

Up to 18 million per week

FREQUENCY

Dependent on campaign, complete 24/7, 365 flexibility

COVERAGE

Up to 612 stores

TYPICAL LEAD TIME

5 weeks

Up to 18 million ASDA customers per week on the only live, in-store supermarket radio station in the UK. BBC Radio 1, by comparison, has a reach of 9.2 million listeners.

45% say radio adverts catch their attention.
64% say they notice ASDA FM when shopping.
Time-target specific stores to ensure you speak to the most relevant customers for your brand.
Items advertised on ASDA FM had a +2.4% sales uplift & +1.2% uplift in total store sales.

10 second sweeper

30 second audio advert

Presenter read

Interview

Overview

Up to 18 million ASDA customers per week on the only live, in-store supermarket radio station in the UK. BBC Radio 1, by comparison, has a reach of 9.2 million listeners.

45% say radio adverts catch their attention.
64% say they notice ASDA FM when shopping.
Time-target specific stores to ensure you speak to the most relevant customers for your brand.
Items advertised on ASDA FM had a +2.4% sales uplift & +1.2% uplift in total store sales.

Formats

10 second sweeper

30 second audio advert

Presenter read

Interview

Objectives