PURCHASE FUNNEL POSITION
Consideration: Drive shoppers to aisle
ATMs
REACH
Up to 13.5 million ATM ad views
DURATION
1 week
TYPICAL LEAD TIME
8 weeks
ASDA has a network of ATMs across its store portfolio, reaching a huge audience on a 1-2-1 basis. Each advert is served during the transaction, meaning the audience is 100% focused on the screen for an average of 43 seconds, and therefore audience impact can be guaranteed.
-
60% spontaneous ad recall.
-
82% prompted ad recall.
Location targeting
Gender targeting
Day part targeting
Weather thermal targeting
Customer survey/questions
Overview
ASDA has a network of ATMs across its store portfolio, reaching a huge audience on a 1-2-1 basis. Each advert is served during the transaction, meaning the audience is 100% focused on the screen for an average of 43 seconds, and therefore audience impact can be guaranteed.
-
60% spontaneous ad recall.
-
82% prompted ad recall.
Formats
Location targeting
Gender targeting
Day part targeting
Weather thermal targeting
Customer survey/questions
Objectives
