REACH
CPM based on impressions bought
Online Grocery Homepage
DURATION
Flexible. no minimum or maximum
TYPICAL LEAD TIME
4 weeks
PURCHASE FUNNEL POSITION
Consideration: Drive shoppers to aisle
The Homepage provides the entry point to online grocery shopping and, as such, is seen by every online customer, whether they're in shopping or browsing.
The Homepage Rotate provides up to 3 high-impact rotating awareness slots, while the Leaderboard (desktop) and MPU (mobile) provide below-the-fold product awareness.
37% of ASDA shoppers have used Online Grocery in the last year, with an average basket size of £83.57.
Source: Kantar data to 1st Nov 2020
Homepage Rotate
Leaderboard
MPU (mobile only)
Overview
The Homepage provides the entry point to online grocery shopping and, as such, is seen by every online customer, whether they're in shopping or browsing.
The Homepage Rotate provides up to 3 high-impact rotating awareness slots, while the Leaderboard (desktop) and MPU (mobile) provide below-the-fold product awareness.
37% of ASDA shoppers have used Online Grocery in the last year, with an average basket size of £83.57.
Source: Kantar data to 1st Nov 2020
Formats
Homepage Rotate
Leaderboard
MPU (mobile only)
Objectives
