Online Grocery - Takeovers

PURCHASE FUNNEL POSITION
Consideration: Drive shoppers to aisle
REACH
Up to 500k daily unique visitors
DURATION
Flexible. No minimum or maximum
TYPICAL LEAD TIME
8 weeks

100% share of voice on page branding, with additional branding around the page.

  • Branded Takeover: provides simple brand or product awareness by incorporating the brand colours and packaging across the page.
  • Animated Takeover: create added engagement with an animated background

 

Branded: Single Product

Animated

 

Campaign Type

  • Promotion
  • NPD
  • Always On
  • Supplier
  • Brand

 

 

Location

  • Chosen Department

 

 

Objective

  • Sales
  • Awareness
  • Trial / Appraisal
  • Brand Participation

 

 

Message

  • Value
  • Quality
  • Range
  • New
  • Brand

 

 

 

Overview

100% share of voice on page branding, with additional branding around the page.

  • Branded Takeover: provides simple brand or product awareness by incorporating the brand colours and packaging across the page.
  • Animated Takeover: create added engagement with an animated background

 

Branded: Single Product

Animated

 

Campaign Type

  • Promotion
  • NPD
  • Always On
  • Supplier
  • Brand

 

 

Location

  • Chosen Department

 

 

Objective

  • Sales
  • Awareness
  • Trial / Appraisal
  • Brand Participation

 

 

Message

  • Value
  • Quality
  • Range
  • New
  • Brand