Online Grocery - Taxonomy

PURCHASE FUNNEL POSITION
Consideration: Drive shoppers to aisle
REACH
CPM based on impressions bought
DURATION
Flexible. No minimum or maximum
TYPICAL LEAD TIME
4 weeks

Taxonomy is the guided journey in which a shopper navigates the ASDA online grocery website to find the products they want.

The shopper makes selections based on the category, department, aisle, shelf or product they are looking for.

Opportunities to purchase at a contextual level or an audience segment with within the taxonomy.

Shop Navigation Banner

Category Navigation Banner

Department Navigation Banner

Promo Banner

Leaderboard

Product Listing Ad (PLA)

MPU (mobile only)

 

 

 

 

 

Campaign Type

  • Event
  • Promotion
  • NPD
  • Always On
  • Supplier
  • Brand

 

 

Location

  • Targeted CPM

 

 

Objective

  • Sales
  • Awareness
  • Category Participation
  • Brand Participation

 

 

Message

  • Value
  • Quality
  • Range
  • New
  • Brand

 

 

 

Overview

Taxonomy is the guided journey in which a shopper navigates the ASDA online grocery website to find the products they want.

The shopper makes selections based on the category, department, aisle, shelf or product they are looking for.

Opportunities to purchase at a contextual level or an audience segment with within the taxonomy.

Shop Navigation Banner

Category Navigation Banner

Department Navigation Banner

Promo Banner

Leaderboard

Product Listing Ad (PLA)

MPU (mobile only)

 

 

 

 

 

Campaign Type

  • Event
  • Promotion
  • NPD
  • Always On
  • Supplier
  • Brand

 

 

Location

  • Targeted CPM

 

 

Objective

  • Sales
  • Awareness
  • Category Participation
  • Brand Participation

 

 

Message

  • Value
  • Quality
  • Range
  • New
  • Brand