PURCHASE FUNNEL POSITION
Awareness: Drive shoppers to ASDA
ASDA Event Guide
DISTRIBUTION
6 million per issue
FREQUENCY
3 times per year (Spring, Summer, Christmas)
TYPICAL LEAD TIME
Display: 8 weeks, Advertorial: 12 weeks
The ASDA Event Guides are designed to inspire shoppers with the very best seasonal opportunities. We have pin-pointed 3 key times of year – Spring, Summer and Christmas - when we know that ASDA shoppers push the boat out and spend that extra bit more, buying gifts and treats or catering for friends and family.
The Event Guide content is a refreshing mix of lifestyle inspiration, product recommendations and serving suggestions, curated to resonate with ASDA shoppers, while showcasing some of the best deals on food, drink, home, fashion, toys and entertainment. Event Guide readers will be immersed in the latest seasonal trends and must-haves, and we'll show them exactly what to buy and where to get it!
Our Event Guides will leave you feeling bright, cheerful, optimistic and ready to have some fun with your friends and family, hopefully face-to-face rather than on Zoom!
Distribution
-
3.7 million: Door-Drop
-
1.5 million: Store Pick-Up
-
800k: Delivered with Online Grocery Shopping
Overview
The ASDA Event Guides are designed to inspire shoppers with the very best seasonal opportunities. We have pin-pointed 3 key times of year – Spring, Summer and Christmas - when we know that ASDA shoppers push the boat out and spend that extra bit more, buying gifts and treats or catering for friends and family.
The Event Guide content is a refreshing mix of lifestyle inspiration, product recommendations and serving suggestions, curated to resonate with ASDA shoppers, while showcasing some of the best deals on food, drink, home, fashion, toys and entertainment. Event Guide readers will be immersed in the latest seasonal trends and must-haves, and we'll show them exactly what to buy and where to get it!
Our Event Guides will leave you feeling bright, cheerful, optimistic and ready to have some fun with your friends and family, hopefully face-to-face rather than on Zoom!
Distribution
-
3.7 million: Door-Drop
-
1.5 million: Store Pick-Up
-
800k: Delivered with Online Grocery Shopping
Formats
Objectives
Live Dates & Deadlines
