PURCHASE FUNNEL POSITION
Awareness: Drive shoppers to ASDA
ASDA Value Leaflet
DISTRIBUTION
5.5 million per issue
FREQUENCY
4 times per year (January Value, April Value, Summer Value, September Value)
TYPICAL LEAD TIME
Display: 8 weeks, Advertorial: 12 weeks
Our new Value Guides appeal to loyal existing customers but also attract new shoppers into ASDA. Both audiences need to see that shopping at ASDA is the smartest choice you can make.
Smart because unlike a trip to discounters where that ‘Spanish Special’ may be great but you still need a top up shop for your daughter’s Pantene requirements - a trip to ASDA sees you able to shop ALL your needs at good prices. This new guide is price proud and will not shy away from leading the conversation with a price offering - with value this good why not shout about it?
But this isn’t just about highlighting low prices - the guides also curate products for you, offer handy hints and hacks to help you make the most of your shop AND showcases all the other reasons to make ASDA your first-choice
supermarket. From its exclusive product ranges, innovations in food and even it’s charity campaigning our 16-page print product gives you multiple smart reasons to shop at ASDA.
Overview
Our new Value Guides appeal to loyal existing customers but also attract new shoppers into ASDA. Both audiences need to see that shopping at ASDA is the smartest choice you can make.
Smart because unlike a trip to discounters where that ‘Spanish Special’ may be great but you still need a top up shop for your daughter’s Pantene requirements - a trip to ASDA sees you able to shop ALL your needs at good prices. This new guide is price proud and will not shy away from leading the conversation with a price offering - with value this good why not shout about it?
But this isn’t just about highlighting low prices - the guides also curate products for you, offer handy hints and hacks to help you make the most of your shop AND showcases all the other reasons to make ASDA your first-choice
supermarket. From its exclusive product ranges, innovations in food and even it’s charity campaigning our 16-page print product gives you multiple smart reasons to shop at ASDA.
Formats
Media Objectives
Live Dates & Deadlines
