PURCHASE FUNNEL POSITION
Awareness: Drive shoppers to ASDA
REACH
Up to 5m
FREQUENCY
Dependent on campaign
DURATION
Dependent on campaign
TYPICAL LEAD TIME
6 weeks
Leverage ASDA’s extensive audience of loyal email subscribers.
Make your brand the centre of attention with a reach of up to 5m per email panel. Each dedicated weekly ASDA email is tailored to different products and audiences, with the extended capability of targeting a selected demographic across numerous emails on an impression-based system.
-
Average open rate: 17-30%
-
Average CTR: 4-15% average
Further creative options available to increase engagement such as GIFs, carousel and personalised images.
Animated GIF
Cinemagraph
Countdown timer
Carousel
Expandable
Dynamic (e.g. time of day)
Overview
Leverage ASDA’s extensive audience of loyal email subscribers.
Make your brand the centre of attention with a reach of up to 5m per email panel. Each dedicated weekly ASDA email is tailored to different products and audiences, with the extended capability of targeting a selected demographic across numerous emails on an impression-based system.
-
Average open rate: 17-30%
-
Average CTR: 4-15% average
Further creative options available to increase engagement such as GIFs, carousel and personalised images.
Format
Animated GIF
Cinemagraph
Countdown timer
Carousel
Expandable
Dynamic (e.g. time of day)
Objectives
