Online Grocery Sampling

Reach
22,000 households per week
Duration
2 weeks, usual campaign length
Media objective
Drive awareness / footfall to ASDA

Grocery Home Shopping sampling is an ideal way
of engaging with the ASDA online shopper in their home.

 

We can target large numbers of shoppers with a single leaflet or a range of chilled, non-edible or ambient samples, handed directly to the customer, individually or packaged in a branded box, upon delivery of their online grocery order.

Opportunity for brands to
drive brand equity and showcase packaging, whilst customers can try the product in the comfort of their own home.

Single sample

Leaflet

Sample with leaflet

Sample box

Campaign Type

  • Promotion
  • NPD
  • Always On
  • Supplier
  • Brand

 

 

Location

  • Number of deliveries

 

 

Objective

  • Awareness: Drive footfall to ASDA

 

 

Message

  • Range
  • Quality
  • New
  • Competition
  • Educate / Inspire

 

 

 

Overview

Grocery Home Shopping sampling is an ideal way
of engaging with the ASDA online shopper in their home.

 

We can target large numbers of shoppers with a single leaflet or a range of chilled, non-edible or ambient samples, handed directly to the customer, individually or packaged in a branded box, upon delivery of their online grocery order.

Opportunity for brands to
drive brand equity and showcase packaging, whilst customers can try the product in the comfort of their own home.

Single sample

Leaflet

Sample with leaflet

Sample box

Campaign Type

  • Promotion
  • NPD
  • Always On
  • Supplier
  • Brand

 

 

Location

  • Number of deliveries

 

 

Objective

  • Awareness: Drive footfall to ASDA

 

 

Message

  • Range
  • Quality
  • New
  • Competition
  • Educate / Inspire