Social Media

PURCHASE FUNNEL POSITION
Awareness: Drive shoppers to ASDA
REACH
Dependent on targeting
FREQUENCY
Dependent on campaign
DURATION
No minimum or maximum
TYPICAL LEAD TIME
8 weeks

Enables brands to efficiently reach their chosen target audience across Facebook and Instagram.

 

One creative used for both platforms.

Most relevant users matched to desired target audience/campaign KPIs.

 

Depending on ad spend, creative appears in:

 
  • Facebook feed (£8k campaign setup + £5k minimum ad spend)
  • Facebook & Instagram feed (£8k campaign setup + £10k minimum ad spend)
  • Both feeds + Instagram Stories (£8k campaign setup + £15k minimum ad spend)
     

    Combining Facebook and Instagram increases reach to desired audience and potential traffic back to ASDA website.

Facebook accounts for one in every six minutes spent online and one in every five minutes spent on mobile (global), making it a great platform for reach.

Collection ad

Video

Text & images

Carousel

Campaign Type

  • Event
  • Promotion
  • NPD
  • Always On
  • Supplier
  • Brand

 

 

Location

  • Chosen Audience (Facebook / Instagram)

 

 

Objective

  • Awareness
  • Trial / Appraisal
  • Category Participation

 

 

Message

  • Quality
  • New
  • Brand
  • Competition

 

 

 

Overview

Enables brands to efficiently reach their chosen target audience across Facebook and Instagram.

 

One creative used for both platforms.

Most relevant users matched to desired target audience/campaign KPIs.

 

Depending on ad spend, creative appears in:

 
  • Facebook feed (£8k campaign setup + £5k minimum ad spend)
  • Facebook & Instagram feed (£8k campaign setup + £10k minimum ad spend)
  • Both feeds + Instagram Stories (£8k campaign setup + £15k minimum ad spend)
     

    Combining Facebook and Instagram increases reach to desired audience and potential traffic back to ASDA website.

Facebook accounts for one in every six minutes spent online and one in every five minutes spent on mobile (global), making it a great platform for reach.

Collection ad

Video

Text & images

Carousel

Campaign Type

  • Event
  • Promotion
  • NPD
  • Always On
  • Supplier
  • Brand

 

 

Location

  • Chosen Audience (Facebook / Instagram)

 

 

Objective

  • Awareness
  • Trial / Appraisal
  • Category Participation

 

 

Message

  • Quality
  • New
  • Brand
  • Competition