PURCHASE FUNNEL POSITION
Awareness: Drive shoppers to ASDA
Social Media
REACH
Dependent on targeting
FREQUENCY
Dependent on campaign
DURATION
No minimum or maximum
TYPICAL LEAD TIME
8 weeks
Enables brands to efficiently reach their chosen target audience across Facebook and Instagram.
One creative used for both platforms.
Most relevant users matched to desired target audience/campaign KPIs.
Depending on ad spend, creative appears in:
- Facebook feed (£8k campaign setup + £5k minimum ad spend)
- Facebook & Instagram feed (£8k campaign setup + £10k minimum ad spend)
- Both feeds + Instagram Stories (£8k campaign setup + £15k minimum ad spend)
Combining Facebook and Instagram increases reach to desired audience and potential traffic back to ASDA website.
Facebook accounts for one in every six minutes spent online and one in every five minutes spent on mobile (global), making it a great platform for reach.
Collection ad
Video
Text & images
Carousel
Overview
Enables brands to efficiently reach their chosen target audience across Facebook and Instagram.
One creative used for both platforms.
Most relevant users matched to desired target audience/campaign KPIs.
Depending on ad spend, creative appears in:
- Facebook feed (£8k campaign setup + £5k minimum ad spend)
- Facebook & Instagram feed (£8k campaign setup + £10k minimum ad spend)
- Both feeds + Instagram Stories (£8k campaign setup + £15k minimum ad spend)
Combining Facebook and Instagram increases reach to desired audience and potential traffic back to ASDA website.
Facebook accounts for one in every six minutes spent online and one in every five minutes spent on mobile (global), making it a great platform for reach.
Formats
Collection ad
Video
Text & images
Carousel
Objectives
