Takeovers

Reach
Up to 500,000 per week
Frequency
Weekly sponsorship
Media objective
Drive to aisle / Drive Conversion

akeovers are high-impact, high engagement formats that give suppliers ownership of the page through bespoke brand page skins + all navigation and promo banners.

 

We also offer personalised takeovers that grab attention by displaying a logged-in customer’s name on the featured product.

The shoppable takeover includes an interactive lifestyle image, allowing the shopper to click on products to reveal further information, including ‘Add to basket’ functionality.

  • Available at Category and Department level only

  • Desktop only

  • Concept approval needed

Standard takeover

Campaign Type

  • Promotion
  • NPD
  • Always On
  • Supplier
  • Brand

 

 

Location

  • Targeted CPM

 

 

Message

  • Range
  • New
  • Events
  • Educate / Inspire

 

 

Objective

  • Consideration: Drive shoppers to aisle
  • Purchase: Drive conversion

 

 

 

Overview

akeovers are high-impact, high engagement formats that give suppliers ownership of the page through bespoke brand page skins + all navigation and promo banners.

 

We also offer personalised takeovers that grab attention by displaying a logged-in customer’s name on the featured product.

The shoppable takeover includes an interactive lifestyle image, allowing the shopper to click on products to reveal further information, including ‘Add to basket’ functionality.

  • Available at Category and Department level only

  • Desktop only

  • Concept approval needed

Standard takeover

Campaign Type

  • Promotion
  • NPD
  • Always On
  • Supplier
  • Brand

 

 

Location

  • Targeted CPM

 

 

Message

  • Range
  • New
  • Events
  • Educate / Inspire

 

 

Objective

  • Consideration: Drive shoppers to aisle
  • Purchase: Drive conversion