While seasonal occasions lead to spikes in customer spend, we know that ASDA customers shop continuously throughout the year.
An Always On strategy ensures:
Always On ensures that customers will notice your brand every time they shop.
Seasonal events are a great focus for supplier promotions, resulting in significant sales spikes, but what about the dip in sales between events? We would expect sales to reduce between major occasions, but people continue to shop and the troughs can be minimised with an Always On strategy.
Remaining visible is the key to Always On success, whether that’s a price promotion or simply a helpful inspiration campaign. Achieve standout and provide shoppers with a reason to choose your brand every day.