Branded Bays

REACH
Up to 16 million shoppers p.wk
COVERAGE
Up to 377 stores
LEAD TIME
10 weeks

Branded Bays enable suppliers to further engage with shoppers, through highly visible stand-out media - offering more brand-focused messaging / artwork in aisle.

 

Available for up to 2 suppliers per seasonal aisle event. The brand must occupy a full bay in GM and a minimum half bay in Food aisle.

 

Standard Package includes:

  • Bay Headers
  • Blinkers (2 per bay)
  • Stripping

 

 

Bolt-ons:

  • 3D Hot Spots (when relevant)
  • Arches at entrance to Seasonal Aisle (Tier 1 Events)
  • Floor Stickers in front of bay
    (Event duration must be a minimum of 4 weeks)

 

 

Campaign Type

  • Event
  • Promotion
  • NPD
  • Supplier
  • Brand

 

 

Location

  • In-Run
  • Feature Space

 

 

Objective

  • Sales
  • Awareness
  • Trial / Appraisal
  • Category Participation
  • Brand Participation

 

 

Message

  • Quality
  • Value
  • New
  • Range
  • Brand
  • Competition

 

 

 

Overview

Branded Bays enable suppliers to further engage with shoppers, through highly visible stand-out media - offering more brand-focused messaging / artwork in aisle.

 

Available for up to 2 suppliers per seasonal aisle event. The brand must occupy a full bay in GM and a minimum half bay in Food aisle.

 

Standard Package includes:

  • Bay Headers
  • Blinkers (2 per bay)
  • Stripping

 

 

Bolt-ons:

  • 3D Hot Spots (when relevant)
  • Arches at entrance to Seasonal Aisle (Tier 1 Events)
  • Floor Stickers in front of bay
    (Event duration must be a minimum of 4 weeks)

 

 

Campaign Type

  • Event
  • Promotion
  • NPD
  • Supplier
  • Brand

 

 

Location

  • In-Run
  • Feature Space

 

 

Objective

  • Sales
  • Awareness
  • Trial / Appraisal
  • Category Participation
  • Brand Participation

 

 

Message

  • Quality
  • Value
  • New
  • Range
  • Brand
  • Competition