Branded Info Panels

REACH
Up to 16 million shoppers p.wk
COVERAGE
Up to 377 stores
DURATION
12 weeks
LEAD TIME
5 weeks

Info Panels are an educational form of POS that enable brands to provide shoppers with additional information about their product(s) (i.e. benefits of product, how-to guides etc.) 

 

As a variant of Blinkers, Info Panels are designed capture shoppers’ attention in aisle, and guide them to your product’s location on the shelf.

 
  • Panels will be implemented to the left of the bay
  • Creative is single-sided 
  • QR codes are permitted
  • Rule of thirds template principles to apply 
  • Creative concept shared and agreed ahead of booking

 

 

Fully-Branded only

 

 

 

 

 

Campaign Type

  • Always On
  • Supplier
  • Brand

 

 

Location

  • In-Run

 

 

Message

  • Range
  • Brand

 

 

Objective

  • Sales
  • Awareness
  • Trial / Appraisal
  • Service

 

 

 

Overview

Info Panels are an educational form of POS that enable brands to provide shoppers with additional information about their product(s) (i.e. benefits of product, how-to guides etc.) 

 

As a variant of Blinkers, Info Panels are designed capture shoppers’ attention in aisle, and guide them to your product’s location on the shelf.

 
  • Panels will be implemented to the left of the bay
  • Creative is single-sided 
  • QR codes are permitted
  • Rule of thirds template principles to apply 
  • Creative concept shared and agreed ahead of booking

 

 

Fully-Branded only

 

 

 

 

 

Campaign Type

  • Always On
  • Supplier
  • Brand

 

 

Location

  • In-Run

 

 

Message

  • Range
  • Brand

 

 

Objective

  • Sales
  • Awareness
  • Trial / Appraisal
  • Service