Targeting

Reaching the Most Relevant Audience

 

Targeting your campaign to the most relevant audience is the best way to achieve your desired result, whilst making the most efficient use of your advertising budget. We offer a range of targeting options which are detailed below.

 
 

 

Targeting Types

 

BROADCAST

Mass reach media, driving awareness and engagement.

SPECIFIC STORE / CATEGORY SEGMENTS

Targeting specific stores or online departments.

GRANULAR TARGETING AT CUSTOMER LEVEL

Targeting specific audience online and honing in on over-indexing stores / days of week / daypart.

 

 

Buying Options

 

CONTEXTUAL

Specifically targeting customers already in the market for a particular product or brand, to prompt them to add your product to their basket.

Guarantees specific placements where required.

AUDIENCE

Disrupting and influencing relevant and valuable audiences, to visit particular aisles / shelves that they may not otherwise have considered as part of their shopping mission. Target based on purchase, browse and search history.

RUN OF SITE

Drive reach cost-effectively through our run-of-site options. Ads appear anywhere across the site, ensuring your brand & products are visible to shoppers at any point in their journey. Combine with contextual & audience buys for max. effect.

 

Persona Segments (digital media only)

 

 

 

 

 

 

Taxonomy Department Segments

Baby
  • ASDA Little Angels
  • Baby & Toddler Food
  • Baby & Toddler Milk
  • Baby Accessories & Nursery
  • Baby Nappies
  • Baby Toiletries & Healthcare
  • Baby Wipes
  • Pregnancy & Maternity
  • Newborn
  • Toys & Entertainment
Frozen
  • Breaded Chicken & Fish
  • Chicken, Meat & Fish
  • Chips, Potatoes & Rice
  • Desserts, Fruit & Pastry
  • Free From
  • Frozen Vegetarian and Vegan
  • Frozen World Foods
  • Ice Cream Parlour
  • Pies & Ready Meals
  • Pizza, Garlic Bread & Party Takeaway
  • Vegetables & Yorkshire Puddings

 

 

Chilled Food
  • Cheese
  • Chilled Juice & Smoothies
  • Cooked Meat
  • Milk, Butter, Cream, Eggs
  • Party Food, Pies, Salads, Dips
  • Pizza, Pasta, Garlic Bread
  • Ready Meals
  • Snacks & Drinks
  • Yoghurts & Desserts
Health & Beauty
  • Bath, Shower & Soap
  • Dental Care
  • Face & Body Skincare
  • Gifting
  • Hair Care
  • Women's Toiletries
  • Health & Medicines
  • Incontinence
  • Make-Up & Nails
  • Men's Toiletries
  • Sun Care & Travel
  • Vegan Health & Beauty

 

 

Drinks
  • Adult Soft Drinks
  • Tea, Coffee, Hot Chocolate
  • Fizzy Drinks
  • Fruit Juice
  • Kids & Lunchbox Drinks
  • Milk & Yoghurt Drinks
  • Popular Brands
  • Sport, Energy and Health Drinks
  • Squash & Cordial
  • Tonic Water & Mixers
  • Water
Laundry & Household
  • Air Fresheners & Home Fragrance
  • Batteries & Light Bulbs
  • Car Care
  • Eco-Friendly & Refills
  • Painting & DIY
  • Household Laundry
  • Mrs Hinch Recommends
  • Toilet Roll, Kitchen Roll & Tissues

 

 

Free From
  • Dairy Free Food & Drink
  • Egg Free Food & Drink
  • Gluten Free Food & Drink
  • Lactose Free Food & Drink
  • Milk Free Food & Drink
  • Soya Free Food & Drink
Vegan & Plant Based
  • ASDA Plant Based
  • Vegan Drinks
  • Vegan Food
  • Vegan Health & Beauty

 

 

BWS
  • Alcohol Gifts
  • Beer, Lager, Ales Cider
  • No & Low Alcohol
  • Prosecco, Champagne & Sparkling Wine
  • Ready to Drink Cocktails
  • Spirits
  • Tobacconist
  • Vegan Alcohol
  • Wine
Pet
  • Cat & Kitten
  • Dog & Puppy
  • Household & Cleaning Essentials
  • Small Pets, Fish & Bird

 

 

Fresh Food & Bakery
  • Bakery
  • Fish & Seafood
  • Fruit
  • Party & Entertaining
  • Meat & Poultry
  • Salads & Stir Fry
  • Vegetables & Potatoes
Food Cupboard
  • Biscuits, Chocolate & Sweets
  • Cereals & Cereal Bars
  • Coffee, Tea, Hot Chocolate
  • Condiments & Cooking Ingredients
  • Cooking Sauces, Meal Kits & Sides
  • World Foods
  • Crisps, Nuts and Snacks
  • Home Baking
  • Jams, Spreads & Desserts
  • Noodle Pots & Instant Snacks
  • Rice, Pasta, Noodles
  • Tinned Food

 

 

Entertainment & Home
  • Batteries & Lightbulbs
  • Bed, Bath & Home
  • DIY & Car Care
  • Disney
  • Technology & Electricals
  • Stationary, Magazines & Stamps
  • Tobacconist
  • Greeting Cards
  • JML
  • Kids, Home & Toys
  • Kitchen
  • Music, Film, Games & Books
  • Party & Gift Wrap
  • Travel & Leisure