Targeting your campaign to the most relevant audience is the best way to achieve your desired result, whilst making the most efficient use of your advertising budget. We offer a range of targeting options which are detailed below.
Mass reach media, driving awareness and engagement.
Targeting specific stores or online departments.
Targeting specific audience online and honing in on over-indexing stores / days of week / daypart.
Specifically targeting customers already in the market for a particular product or brand, to prompt them to add your product to their basket.
Guarantees specific placements where required.
Disrupting and influencing relevant and valuable audiences, to visit particular aisles / shelves that they may not otherwise have considered as part of their shopping mission. Target based on purchase, browse and search history.
Drive reach cost-effectively through our run-of-site options. Ads appear anywhere across the site, ensuring your brand & products are visible to shoppers at any point in their journey. Combine with contextual & audience buys for max. effect.