Are an opportunity to align with ASDA on key cross category trading priorities, supported through corporate marketing, advertising and trading prioritisation. ASDA will provide the event template, into which suppliers can incorporate their promotion - all communication will align to this message in the defined hold out weeks.

Are specific to particular categories and seek to meet key customer needs. Promotional space is agreed via the trading team and an event creative is provided into which suppliers can incorporate their promotion.

Are points in time that resonate and inspire ASDA customers. They provide suppliers with the opportunity to work with others to increase their share of voice and drive sales. Moments are not guaranteed promotional space or bespoke creative, they are designed to drive shoppers to browse in aisle and actively consider the products that are featured.