Corporate Events
Category Events
Moments
Corporate Events Definition
Are an opportunity to align with ASDA on key cross category trading priorities, supported through corporate marketing, advertising and trading prioritisation. ASDA will provide the event template, into which suppliers can incorporate their promotion - all communication will align to this message in the defined hold out weeks.
Category Events Definition
Are specific to particular categories and seek to meet key customer needs. Promotional space is agreed via the trading team and an event creative is provided into which suppliers can incorporate their promotion.
Moments Events Definition
Are points in time that resonate and inspire ASDA customers. They provide suppliers with the opportunity to work with others to increase their share of voice and drive sales. Moments are not guaranteed promotional space or bespoke creative, they are designed to drive shoppers to browse in aisle and actively consider the products that are featured.
We are currently planning...
November
December
January
January Big Savings
26 Dec 2020 - 05 Feb 2021
Booking Deadline
17 October
Baby & Toddler Club
06 Jan -02 Feb 2021
Booking Deadline
05 October
Veganuary
23 Dec 2020 - 03 Feb 2021
Booking Deadline
14 October 2020
Dry January
01 Jan - 31 Jan 2021
Booking Deadline
23 October 2020
Chinese New Year
23 Jan - 12 Feb 2021
Booking Deadline
26 October 2020
Valentine's Day
23 Jan - 19 Feb 2021
Booking Deadline
26 October 2020
Pancake Day
30 Jan 2021 - 19 Feb 2021
Booking Deadline
02 November 2020
February
Wake Up To Breakfast
04 Feb - 17 Mar 2021
Booking Deadline
17 November 2020
Hygiene Event
18 Feb - 01 Apr 2021
Booking Deadline
19 November 2020
Mother's Day
20 Feb - 12 Mar 2021
Booking Deadline
23 November 2020
Easter
20 Feb - 02 Apr 2021
Booking Deadline
23 November 2020
March
Ramadan & Eid
13 Mar - 14 May 2021
Booking Deadline
14 December 2020
Pet Event
13 Mar - 16 Apr 2021
Booking Deadline
14 December 2020
April
April Baby Event
05 Apr - 25 Apr 2021
Booking Deadline
01 February 2021
May Big Savings
26 Apr - 05 May 2021
Booking Deadline
22 February 2021
April Big Savings
05 Apr - 25 Apr 2021
Booking Deadline
01 February 2021
Sustainability
15 Apr - 12 May 2021
Booking Deadline
28 January 2021
Allergy Season
01 Apr 2021
Booking Deadline
28 January 2021
May
Summer Living
01 May - 27 Aug 2021
Booking Deadline
13 February 2021
Free From Event
06 May - 19 May 2021
Booking Deadline
18 February 2021
Vegetarian Week
13 May - 19 May 2021
Booking Deadline
25 February 2021
Love Your Lunch
20 May - 02 Jun 2021
Booking Deadline
04 March 2021
Father's Day
29 May - 18 Jun 2021
Booking Deadline
13 March 2021
Fragrance Event
13 May 2021
Booking Deadline
25 February 2021
June
July
Bake Shop (Summer)
01 Jul - 25 Aug 2021
Booking Deadline
03 April 2021
Back To School
17 Jul - 04 Sep 2021
Booking Deadline
19 April 2021
Flavours Of The World
29 Jul - 25 Aug 2021
Booking Deadline
01 May 2021
August
September Rollback
19 Aug - 15 Sep 2021
Booking Deadline
22 May 2021
On Your Marks, Get Set, BAKE!
26 Aug - 01 Dec
Booking Deadline
17 Jun 2021
Going To Uni
26 Aug - 29 Sep 2021
Booking Deadline
29 May 2021
September
Halloween
23 Sep - 03 Nov 2021
Booking Deadline
26 June 2021
Big Night In
30 Sep - 27 Oct 2021
Booking Deadline
03 July 2021
Stoptober
30 Sep - 20 Oct 2021
Booking Deadline
03 July 2021
Bake Shop (Halloween)
30 Sep - 01 Dec 2021
Booking Deadline
03 July 2021
Winter Healthcare
30 Sep - 20 Oct 2021
Booking Deadline
03 July 2021
Christmas
04 Nov - 25 Dec 2021
Booking Deadline
07 Aug 2021
Bake Shop (Christmas)
02 Dec - 29 Dec 2021
Booking Deadline
04 September 2021
October