ASDA Events
ASDA Events are commercial opportunities throughout the year, that reflect consumer trends, spikes in footfall, online traffic, and sales. Aligning with our events calendar provides opportunity to drive higher return from your media investment.
Our events are split into 3 types:
Customer & Calendar
Nationally recognised, big-ticket events e.g. Valentine's Day, Easter, Halloween and Christmas.
Category Events
Specific to individual categories e.g. The Big Clean, The Baby Even, or The Pet Event.
AMP Events
Smaller moments in time e.g. Veganuary, Wake Up To Breakfast, or The Bake Shop.
Sales packs outlining each opportunity are available to view below. Alternately, download our full events calendar.
Corporate Events
Category Events
Moments
Corporate Events Definition
Are an opportunity to align with ASDA on key cross category trading priorities, supported through corporate marketing, advertising and trading prioritisation. ASDA will provide the event template, into which suppliers can incorporate their promotion - all communication
will align to this message in the defined hold out weeks.
Category Events Definition
Are specific to particular categories and seek to meet key customer needs. Promotional space is agreed via the trading team and an event creative is provided into which suppliers can incorporate their promotion.
Moments Events Definition
Are points in time that resonate and inspire ASDA customers. They provide suppliers with the opportunity to work with others to increase their share of voice and drive sales. Moments are not guaranteed promotional space or bespoke creative, they are designed to drive
shoppers to browse in aisle and actively consider the products that are featured.
December
January
February
Easter
20 Feb - 02 Apr 2021
Booking Deadline
23 November 2020
March
Ramadan & Eid
13 Mar - 14 May 2021
Booking Deadline
14 December 2020
Pet Event
13 Mar - 16 Apr 2021
Booking Deadline
14 December 2020
April
May
Fragrance Event
13 May 2021
Booking Deadline
25 February 2021
June
July
Bake Shop (Summer)
01 Jul - 25 Aug 2021
Booking Deadline
03 April 2021
Flavours Of The World
29 Jul - 25 Aug 2021
Booking Deadline
01 May 2021
August
September
Halloween
23 Sep - 03 Nov 2021
Booking Deadline
26 June 2021
Big Night In
30 Sep - 27 Oct 2021
Booking Deadline
03 July 2021
Stoptober
30 Sep - 20 Oct 2021
Booking Deadline
03 July 2021
Bake Shop (Halloween)
30 Sep - 01 Dec 2021
Booking Deadline
03 July 2021
Winter Healthcare
30 Sep - 20 Oct 2021
Booking Deadline
03 July 2021
Christmas
04 Nov - 25 Dec 2021
Booking Deadline
07 Aug 2021
Bake Shop (Christmas)
02 Dec - 29 Dec 2021
Booking Deadline
04 September 2021
October