Corporate Events
Category Events
Moments
Corporate Events Definition
Are an opportunity to align with ASDA on key cross category trading priorities, supported through corporate marketing, advertising and trading prioritisation. ASDA will provide the event template, into which suppliers can incorporate their promotion - all communication will align to this message in the defined hold out weeks.
Category Events Definition
Are specific to particular categories and seek to meet key customer needs. Promotional space is agreed via the trading team and an event creative is provided into which suppliers can incorporate their promotion.
Moments Events Definition
Are points in time that resonate and inspire ASDA customers. They provide suppliers with the opportunity to work with others to increase their share of voice and drive sales. Moments are not guaranteed promotional space or bespoke creative, they are designed to drive shoppers to browse in aisle and actively consider the products that are featured.
We are currently planning...
July
Summer
01 Jun - 30 Aug
Booking Deadline
TBC
Women's World Cup
06 Jul - 03 Aug
Booking Deadline
TBC
Back to School
18 Jul - 21 Sep
Booking Deadline
TBC
August
Summer
01 Jun - 30 Aug
Booking Deadline
TBC
Back to School
18 Jul - 21 Sep
Booking Deadline
TBC
September
Diwali
26 Sep - 25 Oct
Booking Deadline
TBC
Halloween
28 Sep - 01 Nov
Booking Deadline
TBC
October
Diwali
26 Sep - 25 Oct
Booking Deadline
TBC
Halloween
28 Sep - 01 Nov
Booking Deadline
TBC
Big Night In
05 - 25 Oct
Booking Deadline
TBC
Bonfire Night
19 Oct - 08 Nov
Booking Deadline
TBC
Winter Warmers
12 Oct - 15 Nov
Booking Deadline
TBC
November
Bonfire Night
19 Oct - 08 Nov
Booking Deadline
TBC
Winter Warmers
12 Oct - 15 Nov
Booking Deadline
TBC
Winter Meds
09 Nov - 03 Jan
Booking Deadline
TBC
Christmas
02 Nov - 27 Dec
Booking Deadline
TBC
December
Christmas
02 Nov - 27 Dec
Booking Deadline
TBC
January
Veganuary
29 Dec 2022 - 01 Feb 2023
Booking Deadline
07 Nov 2022
Lunar New Year
05 - 25 Jan 2023
Booking Deadline
14 Nov 2022
Valentine's Day
26 Jan - 15 Feb 2023
Booking Deadline
21 Nov 2022
Wake Up to Breakfast
26 Jan - 8 Mar 2023
Booking Deadline
05 Dec 2022
February
Valentine's Day
26 Jan - 15 Feb 2023
Booking Deadline
21 Nov 2022
Pancake Day
09 - 22 Feb 2023
Booking Deadline
28 Nov 2022
Wake Up to Breakfast
26 Jan - 8 Mar 2023
Booking Deadline
05 Dec 2022
Easter
30 Jan - 12 Apr 2023
Booking Deadline
23 Dec 2022
Ramadan & Eid
Ramadan: 02 Feb - 05 Apr 2023 Eid: 06 -26 Apr 2023
Booking Deadline
05 Dec 2022
March
Wake Up to Breakfast
26 Jan - 8 Mar 2023
Booking Deadline
05 Dec 2022
Mother's Day
02 - 22 Mar 2023
Booking Deadline
23 Dec 2022
Easter
30 Jan - 12 Apr 2023
Booking Deadline
23 Dec 2022
Ramadan & Eid
Ramadan: 02 Feb - 05 Apr 2023 Eid: 06 -26 Apr 2023
Booking Deadline
05 Dec 2022
April
The Coronation
10 Apr - 10 May
Booking Deadline
13 Jan 2023
Easter
30 Jan - 12 Apr 2023
Booking Deadline
23 Dec 2022
Ramadan & Eid
Ramadan: 02 Feb - 05 Apr 2023 Eid: 06 -26 Apr 2023
Booking Deadline
05 Dec 2022
Baby & Toddler Event
06 Apr - 10 May 2023
Booking Deadline
23 Jan 2023
Spring Clean Event
13 Apr - 10 May
Booking Deadline
TBC
Love Your Lunch
27 Apr - 17 May
Booking Deadline
TBC
May
The Coronation
10 Apr - 10 May
Booking Deadline
13 January
Baby & Toddler Event
6 Apr - 10 May
Booking Deadline
23 January
Spring Clean Event
13 Apr - 10 May
Booking Deadline
TBC
Love Your Lunch
27 Apr - 17 May
Booking Deadline
TBC
Pet Event
11 May - 07 Jun
Booking Deadline
TBC
June
Father's Day
06-21 Jun
Booking Deadline
03 April 2023
Summer
01 Jun - 30 Aug
Booking Deadline
TBC
Pet Event
11 May - 07 Jun
Booking Deadline
TBC