ASDA Events
ASDA Events are commercial opportunities throughout the year, that reflect consumer trends, spikes in footfall, online traffic, and sales. Aligning with our events calendar provides opportunity to drive higher return from your media investment.
Our events are split into 3 types:
Customer & Calendar
Nationally recognised, big-ticket events e.g. Valentine's Day, Easter, Halloween and Christmas.
Category Events
Specific to individual categories e.g. The Big Clean, The Baby Even, or The Pet Event.
AMP Events
Smaller moments in time e.g. Veganuary, Wake Up To Breakfast, or The Bake Shop.
Sales packs outlining each opportunity are available to view below. Our full 2022 events calendar will be available to download soon.
Corporate Events
Category Events
Moments
Corporate Events Definition
Are an opportunity to align with ASDA on key cross category trading priorities, supported through corporate marketing, advertising and trading prioritisation. ASDA will provide the event template, into which suppliers can incorporate their promotion - all communication
will align to this message in the defined hold out weeks.
Category Events Definition
Are specific to particular categories and seek to meet key customer needs. Promotional space is agreed via the trading team and an event creative is provided into which suppliers can incorporate their promotion.
Moments Events Definition
Are points in time that resonate and inspire ASDA customers. They provide suppliers with the opportunity to work with others to increase their share of voice and drive sales. Moments are not guaranteed promotional space or bespoke creative, they are designed to drive
shoppers to browse in aisle and actively consider the products that are featured.
We are currently planning...
September
Winter Healthcare
TBC
Booking Deadline
TBC
October
Winter Warmers
TBC
Booking Deadline
TBC
Big Night In
TBC
Booking Deadline
TBC
November
Christmas
04 Nov - 26 Dec 2021
Booking Deadline
30 August 2021. Some media deadlines are later
December
January
February
Ramadan & Eid
Ramadan 10 Feb - 20 Apr 2022, Eid 21 Apr - 27 Apr
Booking Deadline
06 December 2021
March
Pet Event
TBC
Booking Deadline
TBC
April
April Baby Event
TBC
Booking Deadline
TBC
May Big Savings
TBC
Booking Deadline
TBC
April Big Savings
TBC
Booking Deadline
TBC
Sustainability
TBC
Booking Deadline
TBC
Allergy Season
TBC
Booking Deadline
TBC
May
Summer Living
TBC
Booking Deadline
TBC
Free From Event
TBC
Booking Deadline
TBC
Vegetarian Week
TBC
Booking Deadline
TBC
Love Your Lunch
TBC
Booking Deadline
TBC
Father's Day
TBC
Booking Deadline
TBC
Fragrance Event
TBC
Booking Deadline
TBC
June
July
Back To School
TBC
Booking Deadline
TBC
Flavours Of The World
TBC
Booking Deadline
TBC
August
September Rollback
TBC
Booking Deadline
TBC
Going To Uni
TBC
Booking Deadline
TBC