Creating high-impact campaigns to connect brands with Asda shoppers
At the recent Retail Media X event in London, Head of Propositions and Operations Sian Durham was joined by a first-class line-up of fellow industry experts.
Merchant’s Den returned to Asda House in Leeds this April, spotlighting breakthrough retail media campaigns from both challenger and established brands.
Take a look and see how brands have utilised ASDA's event media portfolio to inspire shoppers this festive season...
This year our Big Night In event was bigger than ever, with experiential sampling and highly engaging competitions.
Take a look at some of the campaigns from our Merchant’s Den Q3 winners…
Customers celebrated with an interactive Spin to Win game, with £15m in Cashpot prizes up for grabs.