Christmas 2023

25 million UK households celebrate Christmas and 57% of consumers begin their Christmas shopping as early as October.

ASDA’s Christmas event began way back in September, and runs right through December, enabling brands to engage with shoppers throughout the whole festive period and reach them at various points in their Christmas shopping journey – whether they’re an early-bird or last-minute purchaser.

Brands who participated in this year’s Christmas event were able to utilize a large portfolio of event branded ASDA Media, to promote their products and have strong visibility amongst ASDA customers during one of the busiest times of the year. The Christmas event spanned across all consumer touchpoints with a wide range of media - starting on entry to the store/website and remaining visible at category and shelf level - encouraging shoppers to add featured products to their baskets.

In-store, ASDA’s Seasonal Aisle is the obvious destination for shoppers to locate festive products, with a full aisle dedicated to the event and branded with unmissable event creative, but our media offering also ensures that brands have exposure in other locations. Entrance Media, ATM ads and Digital 6 Sheets were used to grab shoppers' attention on arrival, whilst ASDA FM and Trolley Panels were utilized by brands to give them visibility across the entire store – prompting shoppers to seek out their products in aisle. Blinkers, Shelf Talkers and Barkers were highly prominent across the store, increasing engagement at shelf level - a crucial point for conversion!

During December, Santa’s Rooftop Bar toured 15 ASDA stores, inviting shoppers to sample products from participating BWS suppliers. The bar promoted featured product lines with branded POS, product placement and inspirational recipe cards. The brands who booked the sampling stand also received a branded Floor Sticker, Recipe Booklet and Shelf Talker in aisle, for further exposure and to help shoppers who sampled the product to locate them on the shelf.

The Christmas event was visible to ASDA’s online audience for the months leading up to Christmas, with a shoppable corporate event page, making it easy for users to navigate the event and find the seasonal products they needed. Driving media was used across the site to promote participating brands and encourage consumers to shop for the occasion.

As part of the online event, suppliers were able to buy into the Festive Favourites Hub which showcased each of the brands on a carousel at the top of the page and branded Promo Banners which directed shoppers to their individual Brand Page, which had additional branding opportunities and PLAs to promote their full product range.

Within the Festive Favourites Hub we also launched a ‘Christmas all Wrapped Up’ game where shoppers could win ASDA Rewards cashpot prizes by scrolling through branded gift icons to ‘find the winning gift’. Gifts were sponsored by brands from the Hub, gaining them additional exposure within the Competition Page.

Speak to your AMP Account Manager today to start planning your brands’ involvement in our upcoming events.