HFSS Update

As you’re aware, the government has created new legislation affecting how we can locate and promote food products that are high in fats, sugars and salt (HFSS). This legislation will come into effect from Saturday 1st October 2022. This legislation will impact all stores above 2,000 square feet of space.

We have been working to re-shape our promotional space online and in-store to ensure we are being compliant to the new regulations. 

Our guidelines to HFSS are now available to download below. Please familiarise yourself with the new restrictions and if you have any questions, you can contact info@asdamediapartnerships.co.uk for any general queries / concerns, or speak to your account manager.

HFSS Guidelines