Halloween has become one of the largest spending holidays in the UK, so it is a key time of year to engage with shoppers and promote your products.
Halloween is typically seen as a celebration for young families, with 85% of parents with children under 5 spending the most on the occasion. However, the commercial opportunity is now far wider, with all ages getting involved in the celebrations - the next big spenders after parents are young millennials, with 77% of them spending on costumes, make-up, and confectionary for the occasion.
28% of consumers start their Halloween shopping in September and 41% at the beginning of October so engaging with shoppers ahead of the occasion is key. Book your Halloween campaign at ASDA and put your products in the forefront of our shoppers' minds as they plan to celebrate the scariest day of the year.