Staying in has become increasing popular over the past few years – even before the pandemic, more people were choosing to socialise at home rather than going out. The rise of on-demand TV and Film streaming services was a driving factor, as well as the need to save money.
84% of brits say that they are looking for ways to spend less money and one way they are doing so is by opting to stay home. With the cost of living rising, it’s likely that this will only continue.
Whether it’s a quiet night in in front of the TV, or hosting a dinner party with friends, shoppers will be looking for inspiration to make the most of their Big Night In. Get involved in ASDA’s BNI event and promote your products to shoppers as they browse the aisles looking for meal sols, snacks and cosy night in essentials!