It is that time of year again – families are preparing for the return to routine, as the summer holidays end and the new school term begins. Clothes, shoes, stationary, and books are all key items on parent’s Back to School list, but they will also be searching for everyday essentials such as laundry detergent and toiletries, whilst also looking for quick and easy meal solutions for the whole family.
71% of pre-prepared meal occasions occur on a weekday - particularly prevalent amongst working parents, so evening me inspiration could have a great impact amongst the Back to School audience. Breakfast ideas and lunch-box inspiration is also hugely relevant, as 61% of parents say that packing lunch is the most stressful part of the Back to School period.
Our Back to School event is a one-stop shop that enables families to find everything they need in one convenient location. Book your campaign today and put your brand at the forefront of parents' minds as they shop.