REACH
Dependent on audience segment brief
Audience Package
DURATION
Dependent on campaign
LEAD TIME
4 weeks
The Audience Package is aimed at specific users, allowing you to define segments of customers to reach throughout their shopping journey.
For example, if you want to target regular buyers of a value brand with media promoting a premium version of that product, your Account Manager will work with you to plan media to ensure your media is booked specifically to reach your desired audience.
Audience Top Leaderboard / MPU
Audience Bottom Leaderboard / MPU
Audience Homepage Promo / MPU
Audience Basket / Checkout Mini Trolley
Audience Search EAC (Enhanced Auto-Complete)
Overview
The Audience Package is aimed at specific users, allowing you to define segments of customers to reach throughout their shopping journey.
For example, if you want to target regular buyers of a value brand with media promoting a premium version of that product, your Account Manager will work with you to plan media to ensure your media is booked specifically to reach your desired audience.
Formats
Audience Top Leaderboard / MPU
Audience Bottom Leaderboard / MPU
Audience Homepage Promo / MPU
Audience Basket / Checkout Mini Trolley
Audience Search EAC (Enhanced Auto-Complete)
Media Objectives
