Competitions

REACH
Dependent on impressions booked
DURATION
Dependent on promo period (min. 3 weeks)
LEAD TIME
4 weeks

Competitions are a great way to engage with ASDA shoppers whilst driving awareness for your brand, product, and campaign. 

 

Competitions will be hosted via their very own Branded Page, which is accessible to shoppers through driving media. Competitions pages are also accessible via the URL: asda.com/win

 

There are two different types of Competitions available on the ASDA GHS site.

 

On Pack Competitions - Promote an existing competition that features on your brand’s packaging to ASDA’s online customers to gain further traction and engagement for your campaign.

 

ASDA Exclusive Competitions - Launch a competition exclusively for ASDA shoppers - entrants must enter their details in an online contact form for a chance to win. A third-party agency will collate the data and select the winner - suppliers must then fulfil the prize(s) in line with the agreed T&Cs.

 

 

Formats

  • On-Pack Competition
  • ASDA Exclusive Competition
  • TXT to Win

 

 

 

 

 

 

 

 

 

Campaign Type

  • Promotion
  • NPD
  • Always On
  • Supplier
  • Brand

 

 

Location

  • Dependent on targeted driving media

 

 

Objective

  • Awareness
  • Category Participation
  • Brand Participation

 

 

Message

  • Range
  • Quality
  • New
  • Competition
  • Educate / Inspire

 

 

 

Overview

Competitions are a great way to engage with ASDA shoppers whilst driving awareness for your brand, product, and campaign. 

 

Competitions will be hosted via their very own Branded Page, which is accessible to shoppers through driving media. Competitions pages are also accessible via the URL: asda.com/win

 

There are two different types of Competitions available on the ASDA GHS site.

 

On Pack Competitions - Promote an existing competition that features on your brand’s packaging to ASDA’s online customers to gain further traction and engagement for your campaign.

 

ASDA Exclusive Competitions - Launch a competition exclusively for ASDA shoppers - entrants must enter their details in an online contact form for a chance to win. A third-party agency will collate the data and select the winner - suppliers must then fulfil the prize(s) in line with the agreed T&Cs.

 

 

Formats

  • On-Pack Competition
  • ASDA Exclusive Competition
  • TXT to Win

 

 

 

 

 

 

 

 

 

Campaign Type

  • Promotion
  • NPD
  • Always On
  • Supplier
  • Brand

 

 

Location

  • Dependent on targeted driving media

 

 

Objective

  • Awareness
  • Category Participation
  • Brand Participation

 

 

Message

  • Range
  • Quality
  • New
  • Competition
  • Educate / Inspire