REACH
Up to 500k impressions (Tier 3 package)
Personalised Sampling
DURATION
3 weeks for Sampling Banners, 2 weeks for Targeting Banners
LEAD TIME
5 weeks (6 weeks for BWS)
Personalised Sampling is an opportunity to provide free, fullsized product samples to relevant ASDA customers when they purchase online, with multiple media touchpoints and varied messaging.
Promo Banner on site drives to a Branded Page featuring related products, Branded Header and Promo Banner. The second Promo Banner then drives to a free sample page where the shopper can add the sample to basket. The second Promo Banner is removed from the page once all free samples have been given away, but awareness media remains live to fulfil impressions and encourage purchase of similar products.
Content
Content
Overview
Personalised Sampling is an opportunity to provide free, fullsized product samples to relevant ASDA customers when they purchase online, with multiple media touchpoints and varied messaging.
Promo Banner on site drives to a Branded Page featuring related products, Branded Header and Promo Banner. The second Promo Banner then drives to a free sample page where the shopper can add the sample to basket. The second Promo Banner is removed from the page once all free samples have been given away, but awareness media remains live to fulfil impressions and encourage purchase of similar products.
Formats
Media Objectives
Content
Content
