Takeovers

REACH
Up to 500,000 per week (dependent on level bought)
DURATION
Weekly Sponsorship
LEAD TIME
4 weeks

Takeovers are high-impact, high engagement formats that give suppliers ownership of the page through bespoke brand page skins + all navigation and promo banners.

 

The shoppable takeover includes an interactive lifestyle image, allowing the shopper to click on products to reveal further information, including ‘Add to basket’ functionality.

■ Available at Groceries Homepage, Category & Department levels

■ Desktop and mobile

■ Concept approval needed

 

Campaign Type

  • New / New & Exclusive (category bookings only)

  • Brand Messaging

 

 

Location

  • Relevant to product

 

 

Objective

  • Consideration: Drive shoppers to aisle
  • Purchase: Drive conversion

 

 

Message

  • Range
  • New / New & Exclusive
  • Events
  • Educate / Inspire

 

 

 

Overview

Takeovers are high-impact, high engagement formats that give suppliers ownership of the page through bespoke brand page skins + all navigation and promo banners.

 

The shoppable takeover includes an interactive lifestyle image, allowing the shopper to click on products to reveal further information, including ‘Add to basket’ functionality.

■ Available at Groceries Homepage, Category & Department levels

■ Desktop and mobile

■ Concept approval needed

 

Campaign Type

  • New / New & Exclusive (category bookings only)

  • Brand Messaging

 

 

Location

  • Relevant to product

 

 

Objective

  • Consideration: Drive shoppers to aisle
  • Purchase: Drive conversion

 

 

Message

  • Range
  • New / New & Exclusive
  • Events
  • Educate / Inspire