REACH
Up to 13.5 million ATM ad views
ATMs
DURATION
Dependent on length of campaign
LEAD TIME
5 weeks
ASDA has a network of ATMs across its store portfolio, reaching a huge audience on a 1-2-1 basis. Each advert is served during the transaction, meaning the audience is 100% focused on the screen for an average of 43 seconds, and therefore audience impact can be guaranteed.
■ 60% spontaneous ad recall
■ 82% prompted ad recall
Overview
ASDA has a network of ATMs across its store portfolio, reaching a huge audience on a 1-2-1 basis. Each advert is served during the transaction, meaning the audience is 100% focused on the screen for an average of 43 seconds, and therefore audience impact can be guaranteed.
■ 60% spontaneous ad recall
■ 82% prompted ad recall
Formats
Objectives
